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What is event scenography ?

 

Stage design appeared on the stages of ancient Greece and is therefore often associated with the world of entertainment. For several years now, it has occupied a central place in event planning. But what is its role in the organization of an event? To know everything about event scenography, you are at the right place!

Scenography is the technical art of stage design. It includes lights, sound, smells, decor, costumes, etc. All these elements will allow to really transform a space and reinvent it in order to give to your event the energy and the universe that you wish. A scenography, when it is well worked, can make your guests switch from a simple event to a real experience.

 

 A scenography that makes sens

 

The event scenography is a message carrier. It is therefore important to think about both strategic and creative aspects beforehand. Several parameters must be taken into account: you must define the message you want to convey during this event, define the target and your needs while being particularly careful to always respect the values of your company. You must tell a story to your guests. You are the narrator for the evening. A well crafted storytelling will have more chances to get the right message across and to leave a mark on your guests’ minds. Therefore, you must make sure that your event is coherent and sticks to your message from beginning to end. Your event scenography is an integral part of your marketing strategy. It appeals to one or more of the 5 senses of your guests: we speak of sensorial marketing. It is much more than just decorative. You should not confuse decoration with scenography. Indeed, the main objective of decoration is to embellish a place while the scenography consists in transforming it by creating a universe entirely dedicated to the event.

 

Our places with an integrated scenography

 

Some places are self-sufficient and already offer a ready-made scenography without the need to hire a scenographer.

Among our partners, Les Pavillons de Bercy - Musée des Arts Forains is a good example. Indeed, this reference event venue offers four exceptional reception areas, each designed by Jean-Paul Favand according to a particular theme: a funfair of yesteryear, a giant cabinet of curiosities dedicated to dreams and illusions, a Venetian palace in homage to the carnival and an authentic travelling ballroom of the 1920s. With its atypical universe, its numerous collectibles and its mythical animations, this timeless place will offer a splendid framework to your event and will mark for sure the spirit of your guests.

                              

Chai 33 is a wine-themed establishment. Based in a real old wine storehouse, this restaurant has its own wine cellar and benefits from a trendy and warm decoration. It also has a cosy and functional meeting room with a view on the Bercy park.

Designed by the British artist Tom Dixon, the Pullman Paris Centre Bercy hotel offers a number of modern, trendy and flexible spaces, perfectly adapted for an elegant event design.

 

The technical dimension 

 

Once the scenario is established, you must take into consideration the technical and referential dimensions. In order to avoid unpleasant surprises and the obligation to revise your entire scenographic plan, it is preferable to choose your venue once all your needs have been established. By having chosen your reception venue after having established your needs, you will already limit the technical difficulties related to the space (room too small or too big for example). Then, your event manager will have to adapt his work according to the configuration of the room but also take into account the equipment of the place, what it is possible to do on the spot and if certain aspects require to call upon external providers. This way, you’ll get a tailor-made set design!

At Destination Paris Bercy, we have several venues that are perfectly equipped to meet your scenographic needs. With its five modular rooms and high-performance technical equipment, Les Salons de l’Aveyron can provide the ideal venue for your digital or face-to-face event.

 

Some elements of scenography

 

Many possibilities are available to you to create an event scenography in total adequacy with your message and your identity.

The play of light can truly transform a room. With simple projectors or with gobos, using warm or cold colors... Light is an essential part of your scenography.

The sound is also a very important element. With music or sound effects, it allows you to create an atmosphere to your event. 

The smell is an element of scenography that we do not necessarily think about and yet it can be powerful in terms of immersion. For the launch of a new perfume, for example, diffusing the scent of it allows visitors to truly discover the universe of the product.

Animations allow to entertain your guests but also to reinforce the identity of your event. These animations can be participatory (games, virtual reality, magician...) or contemplative (dancer, painter, sculptor...)

The floral decoration brings freshness to an event. It is not limited only to expose some flower bouquets. For example, with plant walls and hanging plants, you can create a jungle or forest atmosphere that always has a great effect.

Finally, video projection is an effective element to get the right messages across to your audience. With text, videos or images... The possibilities are multiple to take advantage of this means of communication and scenography.

 

You are looking for the ideal place to realize your next event?

Contact us and receive a free quote!

Request a quote

For more information : contact@destinationparisbercy.com / +33 6 58 57 96 83

Anaëlle Mathieu
Chargée de mission - Destination Paris Bercy
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